What A Lack Of Bookings Is Really Saying About Your Hotel

Is your hotel muddling along with only half its rooms filled? Not really making any substantial profit? Do the locals who drink in your bar even know there are hotel rooms upstairs? All of these things can show that your hotel isn’t living up to its full potential.

If your hotel isn’t getting the bookings you’d like, it’s time to make a change. Just one day of planning and efficient decision making can massively improve your hotel and help the bookings come pouring in. There are some important questions that you need to ask yourself about your hotel so you can make some positive decisions when it comes to getting the bookings you need. Be honest, even if the truth hurts.

Are the services I’m offering as good as I make them out to be?

The first thing you need to ask yourself when re-vamping your hotel is ‘have you let your standards slip?’ Is every room still as well presented as the photos on your website? Is the food you serve something you would expect to eat in a restaurant yourself? These things are easy to lose sight of when dealing with the day-to-day work of running a hotel, so take some time to step back and be objective, perhaps asking honest friends and family for help.

Making some simple changes to the quality of the guest’s hotel experience can make your hotel thrive. Having good communications with your cleaning staff means the hotel will always be to the highest hygienic standards and creating a new food menu with a few simple dishes made with local ingredients will take your hotel to the next level and keep the guests coming back time and time again.

When did I last decorate?

Painting each room a fresh magnolia or reupholstering some worn out chairs is fairly cheap and easy to do. It doesn’t take much time but it shows that you care about the presentation of your hotel and in turn, your guests. If you’re stuck for redecorating ideas, buy some home and lifestyle magazines for trend inspiration and fresh new looks that you can mimic, or visit popular hotels in the area to see how their design is attracting customers. Remember, it’s not only the rooms that need redecorating – the lobby and other communal areas need to look clean and fresh if you want to make a good first impression.

Is my booking system up to standard?

Are you often having trouble with your booking system? Do you find you are often stuck with angry guests due to double bookings or guests who never received a confirmation email? The bookings page will be the first thing guests will judge your hotel on, and if it doesn’t look professional or work efficiently then guests are less likely to rebook with you again. If your booking system is hard to use guests may even give up all together and book somewhere else. If you’re making some changes to your hotel then our highly efficient, easy to use booking system is a great way to increase bookings and can be up and running in your hotel in as little as 48 hours so you can start making money as soon as possible.

Call us now on 02920 351575 to find out how we can help you give your bookings a boost and keep customers coming back again and again.